Uniting Europe digitally: 50 years of arts support from jugend creativ celebrated during gala event

The local cooperative banks’ international youth competition, ‘jugend creativ’, has been motivating children and young people across Europe to explore social issues through creativity for half a century. Since the first competition was held in 1970, a total of 90 million international entries have been submitted – equivalent to 700 soccer pitches covered in art. The youth competition is thus the biggest of its kind worldwide and has become a cornerstone of support for young people and the arts. The cooperative banks’ long-term initiative was acknowledged during an international gala event, which was streamed live from the TIPI AM KANZLERAMT theater in Berlin on September 9, 2020. A total of more than 700 guests joined the online event from countries around the world - including the seven participating European countries Austria, Finland, France, Germany, Italy (South Tyrol), Luxembourg, and Switzerland to celebrate 50 years of ‘jugend creativ’. The international winners in the 50th youth competition, whose theme was ‘Happiness is…’, were also announced.

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