{"id":168,"date":"2026-06-14T23:45:06","date_gmt":"2026-06-14T20:45:06","guid":{"rendered":"https:\/\/www.mediafax.ro\/es\/?p=168"},"modified":"2026-06-15T00:33:28","modified_gmt":"2026-06-14T21:33:28","slug":"trenduri-din-spania-care-ajung-si-in-romania-in-2026-ce-beau-romanii-vara-asta-la-terasa","status":"publish","type":"post","link":"https:\/\/www.mediafax.ro\/es\/trenduri-din-spania-care-ajung-si-in-romania-in-2026-ce-beau-romanii-vara-asta-la-terasa-168","title":{"rendered":"Trenduri din Spania care ajung \u0219i \u00een Rom\u00e2nia \u00een 2026: ce beau rom\u00e2nii vara asta la teras\u0103"},"content":{"rendered":"

Datele recente arat\u0103 o schimbare clar\u0103: 45% dintre rom\u00e2ni spun c\u0103 beau cafea<\/a> \u00een primul r\u00e2nd pentru pl\u0103cere, nu pentru energie. \u00cen acela\u0219i timp, 4 din 5 consumatori tineri afirm\u0103 c\u0103 b\u0103utura c\u00e2nt\u0103re\u0219te la fel de mult ca m\u00e2ncarea atunci c\u00e2nd aleg o teras\u0103 sau un restaurant, conform studiului \u201eDrinking Differently\u201d realizat de Nestl\u00e9 Professional.<\/p>\n

Aceast\u0103 schimbare se vede clar vara, c\u00e2nd op\u021biunile reci, combina\u021biile neobi\u0219nuite \u0219i b\u0103uturile f\u0103r\u0103 alcool \u00eencep s\u0103 domine meniurile.<\/p>\n

Cafeaua rece, deja norm\u0103 \u00een Spania, c\u00e2\u0219tig\u0103 teren \u0219i \u00een Rom\u00e2nia<\/h2>\n

Pentru mul\u021bi rom\u00e2ni din diaspora, mai ales cei care au locuit \u00een Spania, trendul nu este o noutate. \u00cen ora\u0219e precum Madrid sau Barcelona, cafeaua cu ghea\u021b\u0103 este deja o alegere obi\u0219nuit\u0103 \u00een sezonul cald.<\/p>\n

De la simplul \u201ecaf\u00e9 con hielo\u201d, espresso servit cu un pahar separat de ghea\u021b\u0103, p\u00e2n\u0103 la combina\u021bii mai elaborate, cultura cafelei de var\u0103 este bine integrat\u0103 \u00een rutina zilnic\u0103. La fel de prezent\u0103 este \u0219i varianta de cafea cu lapte rece, uneori combinat\u0103 cu lichioruri precum Baileys \u0219i servit\u0103 cu ghea\u021b\u0103<\/strong>, o op\u021biune frecvent \u00eent\u00e2lnit\u0103 \u00een zonele turistice sau \u00een localurile orientate spre experien\u021b\u0103.<\/p>\n

\u00cen Rom\u00e2nia, aceast\u0103 direc\u021bie \u00eencepe s\u0103 fie tot mai vizibil\u0103. Cafeaua nu mai este consumat\u0103 doar diminea\u021ba \u0219i nici doar cald\u0103. Apare \u00een variante cu ghea\u021b\u0103, cu lapte alternativ sau \u00een re\u021bete reinterpretate, at\u00e2t \u00een cafenele, c\u00e2t \u0219i la teras\u0103<\/strong>.<\/p>\n

Genera\u021bia Z conduce aceast\u0103 schimbare: aproape o treime dintre tineri aleg \u00een mod regulat cafeaua rece, iar pentru mul\u021bi dintre ei b\u0103utura devine un ritual social<\/strong>, nu doar un obicei zilnic.<\/p>\n

Ce caut\u0103 rom\u00e2nii \u00een meniu: personalizare \u0219i alternative f\u0103r\u0103 alcool<\/h2>\n

Pe l\u00e2ng\u0103 b\u0103uturile reci, apare o tendin\u021b\u0103 tot mai clar\u0103: dorin\u021ba de personalizare. Consumatorii nu mai vor doar s\u0103 aleag\u0103 dintr-un meniu fix, ci s\u0103 \u00ee\u0219i adapteze b\u0103utura \u00een func\u021bie de gust, de la tipul de lapte p\u00e2n\u0103 la arome sau intensitate.<\/p>\n

\u00cen acela\u0219i timp, cre\u0219te interesul pentru b\u0103uturile f\u0103r\u0103 alcool. De\u0219i cererea este \u00een cre\u0219tere, oferta nu \u021bine \u00eentotdeauna pasul: doar 37% dintre tinerii din Genera\u021bia Z spun c\u0103 sunt mul\u021bumi\u021bi de op\u021biunile disponibile \u00een localuri, iar unul din cinci nici nu se a\u0219teapt\u0103 s\u0103 g\u0103seasc\u0103 ceva interesant.<\/p>\n

Este un semnal clar c\u0103 exist\u0103 loc pentru dezvoltare, mai ales \u00eentr-un context \u00een care tot mai mul\u021bi consumatori aleg s\u0103 bea mai pu\u021bin alcool, dar acord\u0103 mai mult\u0103 aten\u021bie experien\u021bei.<\/p>\n

Trei genera\u021bii, trei moduri diferite de a consuma<\/h2>\n

Diferen\u021bele dintre genera\u021bii se v\u0103d clar \u0219i \u00een pahar.<\/p>\n

Genera\u021bia Z consum\u0103 mai rar, dar caut\u0103 b\u0103uturi vizuale, u\u0219or de personalizat \u0219i potrivite pentru social media. Pentru ei, b\u0103utura face parte din experien\u021ba ie\u0219irii.<\/p>\n

Millennials sunt mai aten\u021bi la calitate \u0219i la povestea din spatele produsului. Sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103 mai mult pentru ceva diferit \u0219i sunt cei mai activi c\u00e2nd vine vorba de recomand\u0103ri.<\/p>\n

\u00cen schimb, Gen X \u0219i Boomers r\u0103m\u00e2n mai apropia\u021bi de alegerile clasice. Prefer\u0103 consisten\u021ba \u0219i nu sunt influen\u021ba\u021bi la fel de mult de trenduri sau de loca\u021bie.<\/p>\n

\u00cen ansamblu, vara lui 2026 confirm\u0103 o schimbare clar\u0103: b\u0103utura nu mai este un simplu acompaniament, ci un element central al ie\u0219irii. Iar pentru terase, diferen\u021ba o face tot mai des ceea ce se afl\u0103 \u00een pahar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vara nu mai \u00eenseamn\u0103 doar ie\u0219iri la teras\u0103, ci \u0219i alegeri tot mai specifice legate de ce bem. Pentru mul\u021bi rom\u00e2ni, b\u0103utura nu mai este un detaliu al mesei, ci motivul principal pentru care aleg un loc.<\/p>\n","protected":false},"author":3,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[115,112,116,113,106,114],"post_author":[10],"labels":[45],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afla-primul","tag-cafe-con-hielo","tag-cafea","tag-espanoles-rumania","tag-obiceiuri-consum","tag-romani","tag-terase","post_author-madalina-dinu","labels-gastronomie"],"yoast_head":"\nTrenduri din Spania care ajung \u0219i \u00een Rom\u00e2nia \u00een 2026: ce beau rom\u00e2nii vara asta la teras\u0103 - Mediafax Spania<\/title>\n<meta name=\"description\" content=\"\u00cen ora\u0219e precum Madrid sau Barcelona, cafeaua cu ghea\u021b\u0103 este deja o alegere obi\u0219nuit\u0103 \u00een sezonul cald.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediafax.ro\/es\/trenduri-din-spania-care-ajung-si-in-romania-in-2026-ce-beau-romanii-vara-asta-la-terasa-168\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trenduri din Spania care ajung \u0219i \u00een Rom\u00e2nia \u00een 2026: ce beau rom\u00e2nii vara asta la teras\u0103 - 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