Growth Rate Of FMCG Sales Dn At 17% In 1H - GfK

The sales growth rate of fast moving consumer goods, or FMCG, in Romanian currency, fell by 5 percentage points on the year in the first six months, from 22% to 17%, with chocolate, personal care products and cleaning products as the most dynamic categories, according to a GfK Romania study.

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"The factor which contributed the most to the evolution of the FMCG trend was the increase of the shopping basket value, triggered by the price growth and supported by a higher volume of acquired goods," GfK Romania general manager Andi Dumitrescu stated Monday.

Personal care and home care products registered the highest growth as sales value in the first six months, of 19%.

The sales of food products and beverages ranked second with a 17% growth in national currency. Chocolate was one of the most dynamic categories of products.

The growth rate of vegetable oil sales remained rather constant, at 2%, given an over 15% price decrease.

On the non-alcoholic drinks segment, ground coffee and mineral water sales rose by almost 9% as volume in the first six months, compared with the same period a year earlier.

On the other hand, non-carbonated soft drinks sales rose below 5%, compared with over 20% in the previous years.

Market research company GfK Romania reported a EUR9.1 million turnover in 2008.

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