Romania Promoted As Tourist Destination On CNN, Euronews, Eurosport

The Romanian Tourism Ministry has started a campaign to promote Romania as a tourist destination on three international television channels, CNN, Euronews and Eurosport, which will broadcast for one year three videos showcasing the East European country.

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The promotion campaign costs EUR4.96 million, VAT included, and is financed with non-reimbursable European funds.

Media Investment Communication will provide publicity services.

The ministry said in a press release Tuesday the campaign's main objective is to promote Romania's tourist brand in order to create a positive image of the country as tourist destination, make Romania known worldwide and increase the number of tourists.

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